Dynamite eCommerce Checkout

User Experience Design for Fashion Website Cart & Checkout
The Problem to Solve

simplifying the checkout experience

The goal of this design solution was to reduce friction and accordingly, user drop-off before completion. We reduced the number of steps required for a user to complete the checkout process while still supporting best practices for login and guest checkout, added smart completion and pre-population of address fields by leveraging the Google API, and included a simplified ship-to-store feature. We also included a share cart feature to improve conversion in mobile users after finding that mobile’s conversion was drastically lower than that of desktop.

Dynamite eCommerce Checkout Login
The Screen Shots

four steps to completion

The process to achieve the final product design required an assessment of existing problems, identifying areas of improvement through user interviews, discussing the approach and possible solutions, wireframing a high-level solution, prototyping, testing, a visual design, and asset organization for the development team.

User Research
Exploration
Wireframing
Visual Design
Prototyping
Iteration
01
Dynamite eCommerce Checkout - Mini Shopping Bag
02
Dynamite eCommerce Checkout - Shopping Bag
03
Dynamite eCommerce Checkout Login
04
Dynamite eCommerce Checkout
05
Dynamite eCommerce Checkout
06
Dynamite eCommerce Checkout - Shipping
07
Dynamite eCommerce Checkout - Ship to Store
08
Dynamite eCommerce Checkout - Shipping
09
Dynamite eCommerce Checkout - Payment Options
10
Dynamite eCommerce Checkout - Confirmation
11
Dynamite eCommerce Checkout - Share Your Cart
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Luxury Retreats Product Category Page UX Design

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Luxury Retreats Travel Itinerary

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Luxury Retreats Desktop PDP

Luxury Retreats Desktop PDP

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Dynamite Mobile Website Outfitting UX Design

Dynamite Mobile Website Outfitting UX Design

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Luxury Retreats W2 Mobile Product Detail Page

Luxury Retreats W2 Mobile Product Detail Page

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Luxury Retreats W3 Mobile Website Design

Luxury Retreats W3 Mobile Website Design

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Luxury Retreats mobile website design by Noisy Ghost Co.Dynamite Clothing "Shop the Look" UX Design