Dynamite Outfitting

User Experience Design for Product Upsells on Mobile Fashion Website
The Problem to Solve

exploring additional opportunities for upsells

We wanted to offer customers the opportunity to shop for components of a featured outfit while browsing products they were already interested in. The simplest solution was to include an in-product toggle with hot spots that could be turned on or off. A tap-through on a hot spot would allow for additional information to be displayed, and allow the user to add additional products to their cart without leaving the product screen.

Dynamite Fashion Outfitting Mobile Design, by Noisy Ghost Co.
The Process

shop the look

The process to achieve the final product design required an assessment of existing problems, identifying areas of improvement through user interviews, discussing the approach and possible solutions, wireframing a high-level solution, prototyping, testing, a visual design, and asset organization for the development team.

User Research
Exploration
Wireframing
Visual Design
Prototyping
Iteration
user flow

keep shopping easily

The user flow for the Dynamite Outfitting app add-on begins on the product detail page, wherein a user can select to enable hot spots on an outfit photo, select an add-on item, view the add-on product details, then add the item to their cart.

Dynamite Fashion Outfitting Mobile Design, by Noisy Ghost Co.
Dynamite eCommerce Checkout UX Design

Dynamite eCommerce Checkout UX Design

The goal for this design solution was to reduce friction and accordingly, user drop-off before completion. We reduced the number of steps required for a user to complete the checkout process while still supporting best practices.

Luxury Retreats Product Category Page UX Design

Luxury Retreats Product Category Page UX Design

As a means of increasing service requests for concierge, we tested a scenario on our product category results page, wherein by placing a call to action and trust statement within the top 700px viewing area, we were able to improve conversions 60% over a month-long time span. The design was integrated permanently and adapted for desktop following successful results.

Luxury Retreats Travel Itinerary

Luxury Retreats Travel Itinerary

The Luxury Retreats Travel Itinerary allows users to view, manage, and request additional excursions for their vacation in order to help them better plan their time. Opportunities for upsells are indicated within blank areas of time, and users can view activity details and get alerts on the day of the event.

Luxury Retreats W3 Desktop Website Design

Luxury Retreats W3 Desktop Website Design

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems: ensure that users were able to either find properties in regions they were looking for easily, but also encourage discovery and exploration of similar areas of the world that they might have not yet considered.

Luxury Retreats Desktop PDP

Luxury Retreats Desktop PDP

The design revision for the Luxury Retreats desktop product detail page included solving several inherent design problems in the original design: the revision was to improve a user's access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Luxury Retreats W2 Mobile Product Detail Page

Luxury Retreats W2 Mobile Product Detail Page

The design revision for the Luxury Retreats mobile product detail page included solving several inherent design problems in the original design: the revision was to improve a user’s access to details, the design hierarchy of information, and ease of user completion when booking a villa individually or as a group.

Luxury Retreats W3 Mobile Website Design

Luxury Retreats W3 Mobile Website Design

Our objectives for the W3 redesign of the Luxury Retreats website were to respect the existing user flows but bolster conversion by improving upon existing systems.

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