Ghosts & Co.

Brand, Identity, and Logo Design
About the Brand Design

not your ordinary bunny rabbit

An unusual approach to design warrants an unusual logo. The brand mark for Ghosts & Co. is a jackalope — a cryptid that has a particular personality. We christened him “Truffles.” Not just an ordinary bunny rabbit, the Ghost & Co. brand mascot has antlers.

Ghosts & Co. Brand Design

The logo was presented in four variations to accommodate both digital and print formats for various design applications: with subtitling, without subtitling, stacked, and horizontal.

The color palette used on the website incorporated eerie colors as accents over greyscale, age-processed black and white photography. Green, sickly yellow, and purple dominate.

Photographic elements were aged and treated to give them grain, but the subject matter was often preoccupied with ephemera — books, photographs, art supplies, and other sundries.

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Kira Butler Author Brand Design

Kira Butler Author Brand Design

The brand mark for horror writer, Kira Butler, incorporates a vintage 1920 Corona typewriter and baby batwings into the logo’s design: blending her love of writing historically-rooted fiction and dark fiction for young adults. The design has been applied to stationary and is predominantly featured on her author website.

Noisy Ghost Books Brand Design

Noisy Ghost Books Brand Design

The Noisy Ghost Books brand mark blends a love of reading (and a favourite place to do it — an antique armchair) as well as a subtle reference to poltergeist activity. Small shadows beneath the chair legs indicate that something is levitating the furniture.

Tooth & Bone Brand Design

Tooth & Bone Brand Design

The Tooth & Bone brand is as much an assembly of items as the collection of oddities the blog houses. It recalls the practices of collection and display from the Enlightenment, largely because the content curated by the T&B blog is similarly themed.

Lightness Brand Design

Lightness Brand Design

The Lightness brand design incorporates a candle flame into the logo. Typography is clean and minimalistic to suit an uncluttered space.

Noisy Ghost Co. Brand Design

Noisy Ghost Co. Brand Design

Noisy Ghost Co. is a macabre but affectionate brand. It’s sugar skulls and ice cream, coffins and candy: a red sock accidentally mixed in with the laundry, turning its emblematic death-shroud-sheet… pink. It is the spirit of design that remains curious, inquisitive, and explorative…

The Midnight Society Brand Design

The Midnight Society Brand Design

The Midnight Society is an online magazine publishing articles that cater to writers in the middle grade and young adult horror and dark fiction genres. Inspired by Are you Afraid of the Dark?, the group discusses everything spooky from pop culture to trends in books.

Noir Brand and Identity Design

Noir Brand and Identity Design

The brand design for Noir by Brady needed to fit a few requirements: the typography needed to be contemporary and clean, it needed to be bold enough to work on either a light or dark background, and it needed to accommodate multiple formats for multiple product types.

Villainess Soaps Brand and Identity Design

Villainess Soaps Brand and Identity Design

The Villainess Soaps brand seeks to “redefine bad” — it’s a rose with thorns, beautiful but sharp. We designed with nod to the drama and romanticism of the Victorian era: flourishes, rich jewel tones, floral gestures edged with a little darkness.

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Noisy Ghost Books Brand DesignBrand and Logo Design for YA Horror and Fantasy Author, Kira Butler