Lightness

Brand, Identity, and Logo Design
About the Brand Design

a metaphysical store with a minimalist vibe

When Kathy Flynn approached me to produce a logo for her metaphysical school and store, offering workshops and classes for people interested in new age spirituality, we opted to play with the theme of a candle flame integrated into the logo. Typography is clean and minimalistic to suit an uncluttered space.

Lightness

Variations for the logo included horizontal, stacked, an alternate with an integrated flame over the “i” in “lightness”, and the standalone icon. Ppresented on white, black, and transparent backgrounds.

To offer context for what an extended brand style might look like, I experimented with a few colors and patterns that expanded on the theme using bunsen burner flame colors.

Additional requests for the brand included an illustrative element, drawn in a similar style to the flame with clean lines: a pentagram representing the five elements to be used on stationary and signage.

Kira Butler Author Brand Design

Kira Butler Author Brand Design

The brand mark for horror writer, Kira Butler, incorporates a vintage 1920 Corona typewriter and baby batwings into the logo’s design: blending her love of writing historically-rooted fiction and dark fiction for young adults. The design has been applied to stationary and is predominantly featured on her author website.

Noisy Ghost Books Brand Design

Noisy Ghost Books Brand Design

The Noisy Ghost Books brand mark blends a love of reading (and a favourite place to do it — an antique armchair) as well as a subtle reference to poltergeist activity. Small shadows beneath the chair legs indicate that something is levitating the furniture.

Ghosts & Co. Brand Design

Ghosts & Co. Brand Design

An unusual approach to design warrants an unusual logo. The brand mark for Ghosts & Co. is a jackalope — a cryptid that has a particular personality. We christened him “Truffles.” Not just an ordinary bunny rabbit, the Ghost & Co. brand mascot has antlers.

Tooth & Bone Brand Design

Tooth & Bone Brand Design

The Tooth & Bone brand is as much an assembly of items as the collection of oddities the blog houses. It recalls the practices of collection and display from the Enlightenment, largely because the content curated by the T&B blog is similarly themed.

Noisy Ghost Co. Brand Design

Noisy Ghost Co. Brand Design

Noisy Ghost Co. is a macabre but affectionate brand. It’s sugar skulls and ice cream, coffins and candy: a red sock accidentally mixed in with the laundry, turning its emblematic death-shroud-sheet… pink. It is the spirit of design that remains curious, inquisitive, and explorative…

The Midnight Society Brand Design

The Midnight Society Brand Design

The Midnight Society is an online magazine publishing articles that cater to writers in the middle grade and young adult horror and dark fiction genres. Inspired by Are you Afraid of the Dark?, the group discusses everything spooky from pop culture to trends in books.

Noir Brand and Identity Design

Noir Brand and Identity Design

The brand design for Noir by Brady needed to fit a few requirements: the typography needed to be contemporary and clean, it needed to be bold enough to work on either a light or dark background, and it needed to accommodate multiple formats for multiple product types.

Villainess Soaps Brand and Identity Design

Villainess Soaps Brand and Identity Design

The Villainess Soaps brand seeks to “redefine bad” — it’s a rose with thorns, beautiful but sharp. We designed with nod to the drama and romanticism of the Victorian era: flourishes, rich jewel tones, floral gestures edged with a little darkness.

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Brand and Logo Design for YA Horror and Fantasy Author, Kira ButlerTooth & Bone identity design by Noisy Ghost Co.