Putting your Data to Work Whitepaper

Publication and Graphic Design
About the Whitepaper Design

a guide to using metrics in your store

A white paper that educates retailers on the meaning of big and small data, and all the ways you can use it to ensure the success of your retail store. Topics include: using data for business insight, big data and the 3 Vs, data analytics for retail, customer cultivation, and operational efficiency.

LightSpeed's Data Whitepaper by Noisy Ghost Co.

We elected to use a bold palette of complementary colors with high contrast for greatest impact: greens, teals, oranges, and pinks.

Given the nature of the subject matter and the volume of text, we kept the illustrative work minimal and paid particular attention to typography.

Using excerpts, tooltips, and highlights, important notes break up the next through the course of the booklet.

Graphic Design Samples

page layouts from the white paper

  • As a design client, I have been thrilled to work with someone who can translate my vague ideas into a viable format, but I have been even more impressed by Kira's professionalism. From the initial project contract and timeline, to the detailed invoices and realistic deadlines, I always know exactly where we stand in terms of project completion - an invaluable assurance. Working with someone this reliable and talented has been a pleasure I hope to repeat.

    Brooke Stant Villainess Soaps
  • Kira Butler far exceeded my expectations on many levels. She is an amazingly talented web designer who knows how to execute her vision from beginning to end, as well as interpret my own into a design that can work. And what also impresses me is the way she conducts herself with such a high level of professionalism and integrity. I have hired her for other projects besides my web site design, and would not hesitate to do so again, I also recommend her every chance I get to others in need of similar services.

    Lisa Farrell MoonaLisa
  • Kira is an extremely talented, detailed-oriented designer who has contributed greatly to Lightspeed's branding and communications. Her specialization is in web but also has strong talent in writing and print design. Dedicated, insightful and hard-working, Kira has been a very welcome addition to our creative team.

    Dax Dasilva CEO Lightspeed
  • Her understanding of the project at hand, her eye for design and thorough understanding of the content that she worked with as well as her respect for critical timelines were magical attributes that brought not only products to help the community clients of the CRC but identifiable professional marketing tools. Kira's contribution to the CRC operation was key in raising our visibility. I would not hesitate to include Kira as a member of my team again, if the opportunity would be presented!

    Ann Davidson West Island Community Resource Centre
  • Kira is the total package. She has an excellent work methodology, is data-driven and understands the business vision which she translates flawlessly in great user experience. She is also a great UI designer that understands her audience. She has great rationale and can easily explain her design decisions. On top of it all she has the most charming personality! I recommend her 100%.

    Pascale Sarault Senior Manager, Digital Products
  • Kira is very systematic in her approach to design. In my experience, she is the designer that managed to make her art the most objective -- by that I mean that all of her choice are reasoned and justified and don't come under the umbrella of simple taste. Hard working and serious, Kira is also fun [and] got along very well with her colleagues. Finally, she doubles her UI/UX skills with that of an independent writer. This is simply further proof of how hard-working, disciplined and dedicated Kira can be. Not to mention creative. I would work with Kira again in a heartbeat.

    David Teman Senior Director, Digital Experience at Luxury Retreats
Loss Prevention Whitepaper Design

Loss Prevention Whitepaper Design

A white paper designed to address loss prevention in retail stores, bars, and restaurants, addressing such concerns for retailers as the warning signs, employee and cash theft, bookeeping and administrative errors, and customer theft.

Lightspeed Inventory Whitepaper Design

Lightspeed Inventory Whitepaper Design

A white paper that teaches retailers about the eight best practices to get the best possible setup for their inventory, as well as the analytics and data that benefit them most. Includes topics such as optimal hierarchy for merchandise categories, data migration, product data directly from the vendor, and reorder points for inventory.

Lightspeed Restaurant Whitepaper

Lightspeed Restaurant Whitepaper

9 Reasons Why Mobile Point of Sale is Better for Your Restaurant examines how your restaurant would benefit from a cloud-based, mobile point of sale system; from increased efficiency and a deeper understanding of your business. The whitepaper was served as a fifteen-page interactive PDF document for download.

Lightspeed Krampus Holiday Party Invitation

Lightspeed Krampus Holiday Party Invitation

In German folklore, Krampus is a horned, anthropomorphic figure who often emerges around Christmastime and in the companionship of good old St. Nick. According to traditional narratives, Krampus punishes naughty children, stuffing them into his sack to eat them later.

MyLightspeed Dashboard Design

MyLightspeed Dashboard Design

MyLightspeed Product Dashboard design lets users see the status of their point of sale uptime status, support tickets, and license renewals at a glance — an overview of their relationship with their software in one location.

Lightspeed Reseller Roadshow Website

Lightspeed Reseller Roadshow Website

The Lightspeed Reseller Road Show website was designed as a single-page, all-inclusive, one-stop for guests to the travelling event to register, obtain session information, and discover additional training materials.

Lightspeed Recruit Dossier

Lightspeed Recruit Dossier

Lightspeed often hosts an annual training event to ensure that its channel partners are offered the best and most current insights on product updates. Lightspeed Boot Camp offered new channel partners the opportunity to meet the team and dive into training head-first.

LightSpeed 3.0 Website Design

LightSpeed 3.0 Website Design

Design objectives for the Lightspeed website aimed to ensure users had an easy route to obtaining product demos and downloads, while testing to improve upon conversion while mitigating potential problems.

Lightspeed Boot Camp Website Design

Lightspeed Boot Camp Website Design

Lightspeed often hosts an annual training event to ensure that its channel partners are offered the best and most current insights on product updates. Lightspeed Boot Camp offered new channel partners the opportunity to meet the team and dive into training head-first.

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Graphic design for Lightspeed's "Stop Theft" whitepaper by Noisy Ghost Co.Lightspeed Retail Inventory Whitepaper Design