Restaurant Whitepaper

Food Service Publication and Graphic Design
About the White Paper Design and its Requirements

mobile point of sale for restaurants

9 Reasons Why Mobile Point of Sale is Better for Your Restaurant examines how your restaurant would benefit from a cloud-based, mobile point of sale system; from increased efficiency and a deeper understanding of your business. The whitepaper was served as a fifteen-page interactive PDF document for download, and was delivered with a website landing page, through email campaigns, and both social media and display advertising for promotion.

Lightspeed Restaurants Whitepaper Design by Noisy Ghost Co.

Whitepapers have become an excellent lead-generating tool for all kinds of companies. Using a sign-up form on a landing page to gather contact data about new customers, these documents are information-rich resources that can demonstrate thought leadership and offer crucial information about using a company’s products properly. At Lightspeed, each white paper is custom-designed for the content, and every one is a little work of art.

While we often elect to show a preview of the whitepaper’s content, the major point of visual interest is often the cover. It frequently appears as a thumbnail on the website alongside other resources, and on related advertising. It is the first impression a customer receives, and accordingly, an emphasis is placed on its presentation. In most cases, we develop a sub-brand for the design that integrates the primary Lightspeed brand.

Announcements for new resources are delivered via email and social media channels. We designed and built correspondence mailers for this purpose, with calls to action that direct interested parties to the landing page where they can download the whitepaper for free following a signup. Additionally, we promote new resources as a popup on our website, and through display advertising on other various websites and over social media.

Graphic Design and Page Layout Examples

a mobile point of sale for your restaurant

  • As a design client, I have been thrilled to work with someone who can translate my vague ideas into a viable format, but I have been even more impressed by Kira's professionalism. From the initial project contract and timeline, to the detailed invoices and realistic deadlines, I always know exactly where we stand in terms of project completion - an invaluable assurance. Working with someone this reliable and talented has been a pleasure I hope to repeat.

    Brooke Stant Villainess Soaps
  • Kira Butler far exceeded my expectations on many levels. She is an amazingly talented web designer who knows how to execute her vision from beginning to end, as well as interpret my own into a design that can work. And what also impresses me is the way she conducts herself with such a high level of professionalism and integrity. I have hired her for other projects besides my web site design, and would not hesitate to do so again, I also recommend her every chance I get to others in need of similar services.

    Lisa Farrell MoonaLisa
  • Kira is an extremely talented, detailed-oriented designer who has contributed greatly to Lightspeed's branding and communications. Her specialization is in web but also has strong talent in writing and print design. Dedicated, insightful and hard-working, Kira has been a very welcome addition to our creative team.

    Dax Dasilva CEO Lightspeed
  • Her understanding of the project at hand, her eye for design and thorough understanding of the content that she worked with as well as her respect for critical timelines were magical attributes that brought not only products to help the community clients of the CRC but identifiable professional marketing tools. Kira's contribution to the CRC operation was key in raising our visibility. I would not hesitate to include Kira as a member of my team again, if the opportunity would be presented!

    Ann Davidson West Island Community Resource Centre
  • Kira is the total package. She has an excellent work methodology, is data-driven and understands the business vision which she translates flawlessly in great user experience. She is also a great UI designer that understands her audience. She has great rationale and can easily explain her design decisions. On top of it all she has the most charming personality! I recommend her 100%.

    Pascale Sarault Senior Manager, Digital Products
Loss Prevention Whitepaper Design

Loss Prevention Whitepaper Design

A white paper designed to address loss prevention in retail stores, bars, and restaurants, addressing such concerns for retailers as the warning signs, employee and cash theft, bookeeping and administrative errors, and customer theft.

Lightspeed Data Whitepaper

Lightspeed Data Whitepaper

A white paper that educates retailers on the meaning of big and small data, and all the ways you can use it to ensure the success of your retail store. Topics include: using data for business insight, big data and the 3 Vs, data analytics for retail, customer cultivation, and operational efficiency.

Lightspeed Inventory Whitepaper Design

Lightspeed Inventory Whitepaper Design

A white paper that teaches retailers about the eight best practices to get the best possible setup for their inventory, as well as the analytics and data that benefit them most. Includes topics such as optimal hierarchy for merchandise categories, data migration, product data directly from the vendor, and reorder points for inventory.

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Krampus Holiday Party Invitation DesignGraphic design for Lightspeed's "Stop Theft" whitepaper by Noisy Ghost Co.