Villainess Soaps

Brand Design, Graphic Design, and Product Packaging Design
About the Product Line

an expansive bath & body collection

The Villainess Soaps line of products is expansive. After working together for ten years, Brooke Stant and I have amassed a collection of designs that demonstrate an expansive catalog of products, limited editions, wholesale products, and special commissions for third-party resellers. No two product labels are exactly alike. Inspired by a vintage collection of Victorian shopping catalogs, the aesthetic makes use of grainy typeset typography, luscious leather patterns, and period-specific illustrations scanned directly from vintage catalogs.

Villainess Soaps soap packaging design by Noisy Ghost Co.

The Villainess Soaps product line is enormous with variations on scents and product types, limited editions, wholesale editions, and various special products created for third-party resellers. The entire catalog numbers well over three hundred products. Each label is unique, as the typography and iconography are deliberately sized irregularly across all items.

As part of the redesign effort, we began by designing the Villainess Soaps logo. Expanding on the brand, I designed letterhead, envelope seals, business cards, notepads, coffee mugs, tradeshow banners, shot glasses, perfume boxes, and hang tags, among other items. Villainess Soaps received a complete identity package: a total overhaul of their existing materials to ensure consistency and quality.

In addition to general catalogue items, including body scrubs, moisturizers, perfumes, candles, soap, and perfume, we also co-branded a “Black Label” limited edition series, a limited run of product label designs for the “Supervillainess” anniversary editions, and a joint venture with Black Phoenix Alchemy Lab for several of their soaps and a body scrub as well.

Product Packaging Design Samples

the villainess portfolio

  • As a design client, I have been thrilled to work with someone who can translate my vague ideas into a viable format, but I have been even more impressed by Kira's professionalism. From the initial project contract and timeline, to the detailed invoices and realistic deadlines, I always know exactly where we stand in terms of project completion - an invaluable assurance. Working with someone this reliable and talented has been a pleasure I hope to repeat.

    Brooke Stant Villainess Soaps
  • Kira Butler far exceeded my expectations on many levels. She is an amazingly talented web designer who knows how to execute her vision from beginning to end, as well as interpret my own into a design that can work. And what also impresses me is the way she conducts herself with such a high level of professionalism and integrity. I have hired her for other projects besides my web site design, and would not hesitate to do so again, I also recommend her every chance I get to others in need of similar services.

    Lisa Farrell MoonaLisa
  • Kira is an extremely talented, detailed-oriented designer who has contributed greatly to Lightspeed's branding and communications. Her specialization is in web but also has strong talent in writing and print design. Dedicated, insightful and hard-working, Kira has been a very welcome addition to our creative team.

    Dax Dasilva CEO Lightspeed
  • Her understanding of the project at hand, her eye for design and thorough understanding of the content that she worked with as well as her respect for critical timelines were magical attributes that brought not only products to help the community clients of the CRC but identifiable professional marketing tools. Kira's contribution to the CRC operation was key in raising our visibility. I would not hesitate to include Kira as a member of my team again, if the opportunity would be presented!

    Ann Davidson West Island Community Resource Centre
  • Kira is the total package. She has an excellent work methodology, is data-driven and understands the business vision which she translates flawlessly in great user experience. She is also a great UI designer that understands her audience. She has great rationale and can easily explain her design decisions. On top of it all she has the most charming personality! I recommend her 100%.

    Pascale Sarault Senior Manager, Digital Products
Lightness Brand Design

Lightness Brand Design

The Lightness brand design incorporates a candle flame into the logo. Typography is clean and minimalistic to suit an uncluttered space.

Noisy Ghost Co. Brand Design

Noisy Ghost Co. Brand Design

Noisy Ghost Co. is a macabre but affectionate brand. It’s sugar skulls and ice cream, coffins and candy: a red sock accidentally mixed in with the laundry, turning its emblematic death-shroud-sheet… pink. It is the spirit of design that remains curious, inquisitive, and explorative…

Noir Brand and Identity Design

Noir Brand and Identity Design

The brand design for Noir by Brady needed to fit a few requirements: the typography needed to be contemporary and clean, it needed to be bold enough to work on either a light or dark background, and it needed to accommodate multiple formats for multiple product types.

Black Phoenix Trading Post

Black Phoenix Trading Post

A collaboration between Villainess Soaps and Black Phoenix Trading Post resulted in soap packaging design, a co-branded logo, and label design for a limited edition sugar scrub.

Villainess Soaps Brand and Identity Design

Villainess Soaps Brand and Identity Design

The Villainess Soaps brand seeks to “redefine bad” — it’s a rose with thorns, beautiful but sharp. We designed with nod to the drama and romanticism of the Victorian era: flourishes, rich jewel tones, floral gestures edged with a little darkness.

Related Projects
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