Ackerly Green Publishing

Brand Mascot Design, Illustration, and Graphic Design
About the Brand and Concept

modern magic for a children's book publisher

Drawn from the world building and mythology created by CJ Bernstein for his book series, we produced a number of smaller designed items for fans that could be purchased through the Ackerly Green store, and shared on the forums. Projects include tote bags, buttons, social media artwork, business cards, and a revival of the brand mascot: Herman the Hippocampus.

Graphic Design for Ackerly Green Publishing

The largest and most varied library of character designs for Herman fall decidedly within the Noisy Ghost “cute” style. At the request of Ackerly Green, we produced some twenty to thirty variations for Herman the Hippocampus, playing with style, position, and structure until we got him just right. From there, we added a cute, stuffed version of King Bunny, and adjusted the structure to put Herman in different poses.

The Problem to Solve

too many catherines

Horror Writers Seal Graphic Design

Horror Writers Seal Graphic Design

Using the brand mark for horror writer, Kira Butler, the seal adapts the vintage 1920 Corona typewriter and baby batwings as an integrated logo into the design. The seal’s design was inspired by embosser stamps used to imprint library books, and has been used in multiple applications for stationary.

Noisy Ghost Co. Brand Design

Noisy Ghost Co. Brand Design

Noisy Ghost Co. is a macabre but affectionate brand. It’s sugar skulls and ice cream, coffins and candy: a red sock accidentally mixed in with the laundry, turning its emblematic death-shroud-sheet… pink. It is the spirit of design that remains curious, inquisitive, and explorative…

Lightspeed Inventory Whitepaper Design

Lightspeed Inventory Whitepaper Design

A white paper that teaches retailers about the eight best practices to get the best possible setup for their inventory, as well as the analytics and data that benefit them most. Includes topics such as optimal hierarchy for merchandise categories, data migration, product data directly from the vendor, and reorder points for inventory.

Lightspeed Krampus Holiday Party Invitation

Lightspeed Krampus Holiday Party Invitation

In German folklore, Krampus is a horned, anthropomorphic figure who often emerges around Christmastime and in the companionship of good old St. Nick. According to traditional narratives, Krampus punishes naughty children, stuffing them into his sack to eat them later.

Related Projects
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Autumn Wedding Invitation design by Noisy Ghost Co.